I love and embrace the fact that the large majority of my supporters truly respect my talents and look up to me as a “big brother”, boyfriend-in-your-head, loving friend or even a father figure. However, I’m just really starting to become ANNOYED that people hold me to a completely different standard than they do some of the others. Please understand that before I am ‘Xem VanAdams’; a public figure who enjoys writing and speaking about social issues or relationship topics, I am very much a human being. You may have been introduced to me through an online video or article post that focused on a serious, relatable matter. Then, you probably began digging for additional content from me that was created along the same lines. By natural order, you may have decided who I was in those moments and somehow placed me in this mental box of purity and other straight-laced confines. You assumed that because I speak a certain way or that I think along certain lines, I’m simply not allowed to be silly or sexual. You mentally painted me onto a canvas where my everyday personality and common interests aren’t given room to color outside of very black and white lines.
THAT’S COMPLETELY UNFAIR!
In my real, everyday life, I too enjoy looking at male celebrities or listening to TOP 40 music on the local radio stations. I too enjoy posting a shirtless pic every few weeks to show off the hard work and dedication that I’ve invested into building my body. I too am allowed to cruise MyVidster and make casual mention of it online if in that moment, I feel comfortable doing so. I AM NOT A MONK.
Every single pastor, professor and political figure you’ve ever come in contact with engages in the exact same activities as the individuals they serve. I have never presented myself publicly as being holier than thou. What many of you must remember about my platform is that I have been a present force for over six years now. When many of you discovered me circa 2008-2010, social media had not risen to the degree where it presently burns. As a result, I didn’t have to promote my content or myself across various platforms. I didn’t have to tweet at the high points throughout each day to stay connected to my audience. I wasn’t forced to update two different Facebook pages with links and status messages during peek hours in an effort to increase my web traffic. There was no Instagram in existence for me to post pictures regularly in order to maintain the attention of my readers & viewers in between the release of projects. All I had to do was release a video on Youtube once each week and post to my Blogspot or XemVanAdams.com. I wasn’t being pressured to meet quotas in order to receive a monthly paycheck from Google.
EVERYTHING I POST IS VERY STRATEGIC. EVERYTHING! Marketing 101 will teach you to grab your potential customer with an enticing visual and then slide the message or sale directly behind it. If you’ve paid close attention to the ways in which my social media pages are updated in association with the core content, you’ll notice a balance between surface imagery and quality sustenance. My platform does not rely heavily on celebrity gossip, reality show reviews, award show critiques and other mainstream topics of interest. As a result, to maintain my high reader and viewership, I must constantly attract new followers.
Joe and Shmoe may start following me on Twitter because someone retweeted a Twitpic I posted of Trey Songz taking a selfie in his underwear. However, immediately following that tweeted pic will be a link to my latest article posted on XemSays.com or my most recent video uploaded to Youtube.com/XemVanAdams. Joe and Shmoe are more than likely going to click the link and then be turned on to my real work. It’s very calculated ladies and gentlemen. On average, each of my articles is read 5,300-5,500 times over a 30-day period. That traffic would be cut in half if I did not use certain types of images to attract the common reader. I don’t have the luxury of posting a link once, sleeping the rest of the day away and waking up to full readership or viewership. Unlike some of the others, I have to actually dedicate 50% of my time to simply promoting my material. Part of that promotion is also sharing content that is associated with my target audience, but not necessarily a direct parallel to the stories, articles and videos I create for that particular group. DO YOU UNDERSTAND? – No, I’m not going to record a video discussing Kim Kardashian. However, I will post a new picture on my basic, social media pages of North West posed in the fall 2014 Chanel ad. A random, Facebook friend named David Collins may see the picture in his timeline as he is scrolling one evening. Having only followed me because he liked my avi three months ago, David Collins may have NEVER read a Xem VanAdams article or even so much as watched a Xem VanAdams video. NOW, because David is home from work and has a little time on his hands, the chances are greater that he will go from ‘liking’ the pic of North West to now scrolling my entire wall. Once David begins perusing my Facebook wall, he sees a photo of a guy he finds attractive. That photo is attached to a link that connects to my article of the day. David reads the article and not only loves my writing style but also relates to the situation Ive described or the advice Ive given another reader. David Collins begins visiting my website daily and then discovers my youtube channel in the top header.
The reason why 15,000 people will watch me sit in front of a camera for 15-30 minutes and discuss a real, everyday issue is because I’ve shared many facets of who I am over a course of time. I’m not going to pretend that I’m some thirty-something intellectual who walks around each day preaching about sexuality, giving love advice or being serious from sunup to sundown. I pride myself on being vulnerable, honest, approachable and HUMAN. A large part of me being HUMAN is also sharing my appreciation for the male form, new music, paparazzi pictures, selfies and other social media ingredients that are mixed to create a substantial following.
Sometimes, in order to attract the attention of common individuals, you have to reel them in with conventional images, popular hash tags & headings, or mainstream interests.
As you obviously exist as a part of my core audience, please allow me to express myself in a personal and professional manner that has proven to be effective. As I eventually move beyond my sole, online platform, there will be additional sides of my character revealed as well. I’m not apologizing for any of it. At the beginning and end of each day, I feel very PROUD of what I have managed to accomplish in such a short period of time. I cannot and will not pretend to be a boy scout simply to appease those who mentally created that image of me a long time ago. I was never that person, even when I recorded “Young, Black & Gay In America” in August of 2008. Smart guys are allowed to be sexual. Pop culture junkies are allowed to discuss politics. And I must be allowed to continue sharing myself freely – until the powers that be are paying me to brand my media content separately from connecting to my audience, personally.